Beyond the Current Branding & Marketing AEP's Smart Energy Initiative

American Electric Power

Beyond The Current

AEP is one of the largest electric utilities in the U.S., serving nearly 5.4 million customers in 11 states.
With a vision to provide progressive, environmentally conscious offerings for their customers, AEP created an internal innovation lab to ensure authenticity and clear purpose for the consumer.

We worked closely with the innovation team to create a new brand and campaign to communicate
forward-thinking and mindful energy related offerings for the AEP consumer.


Kyte Works (innovation group) is responsible for making new and progressive ideas become reality. When working on an idea you have to have focus, yet allow the idea to wander and flow, much like flying a kite. There is also the nod to Mr. Franklin's historic encounter with electricity while flying his kite. Doy!

DIN 2014
Regular Designed by Vasily Biryukov


We created a campaign page that served both the brand announcement and the product launch. There is an emphasis on wonder and connection to help consumers see KYTE as a forward thinking brand that will provide smart and simple electric connectivity where they need it the most. The website enables consumers to learn more about the new mission and also help shape the KYTE Works vision.

View Website


Product Branding

We worked with the KYTE marketing team to develop a design for their branded EV Charging Systems. The design had to embody the spirit of the brand and also be retrofitted to existing units.

Marketing Strategy

We hosted several working sessions with the KYTE team to develop a go-to-market strategy. Our goal was to meet consumers at the most important point of engagement?during the EV car buying experience.

Email Strategy

We also developed an email strategy to keep KYTE top of mind through all stages of inquiry and engagement.