Project
Bread & Heavy Metal Bundy Baking Solutions Website Redesign
Client

Bundy Baking Solutions

Services
  • Marketing Audit
  • Technology Audit
  • Strategy
  • UX
  • Information Architecture
  • Site Design
  • Development
  • CMS Implementation
Overview

Bundy Baking Solutions is the company behind so many iconic baked goods that you love, including Hostess, Schwebel?s and Entenmann’s. In 1964, Russ Bundy started selling refurbished baking pans out of his car?s trunk. 50+ years later, Bundy is a global juggernaut that manufactures bakeware and mixing equipment through their brands American Pan, Chicago Metallic, Shaffer and RTB. Bundy also offers superior, proprietary refurbishing services through Pan Glo, DuraShield and more.

Website

We love working with Bundy?s Marketing leadership. They stand behind their products and they are community- and employee-driven. They deserve a website that reflects their commitment to innovation, unmatched quality and world-class service. Functionally, our aim was to design and deliver a site that drives leads and properly showcases their full array of brands and products.

View Website

Highlights

EMPHASIZE ?INNOVATION & QUALITY?

A lot of brands claim to be the Apple? of their industry, but for Bundy, it?s not hyperbole. As we designed the site, we prioritized that message through site structure, content and UX cues.

BE CONSISTENT BUT FLEXIBLE

From Chicago Metallic to Pan Glo, each brand has a ?sub-site? that utilizes universal style elements yet is customizable to serve unique business segments and geographic regions.

OFFER DYNAMIC NAVIGATION

To serve a diverse and dynamic customer base, the site was designed to let users find products and services by type, brand name and/or geographic region, as well as via related product cross-links.

STICK TO BEST PRACTICES

The site is responsive to all browser sizes and types, and follows accessibility standards to a T.

MAKE IT SCALABLE

The site?s menus and page templates are built to grow with Bundy?s expanding and diversifying product lines.

MAKE IT MANAGEABLE

The design and code is fully custom. However, it?s built on WordPress for easy maintenance and management.

OPTIMIZE FOR SEARCH

The site is handsome and fun to use. It?s also optimized for search engines. Meta? Mega meta!