JINX!
How we jinx! Case studies Let's chat

About us

How we jinx!

You know how big companies have a whole marketing department?

We're that, for hire. One person runs your work, and the crew gets built around what the job needs.

Shaffer Mixers campaign, 2019  //  JINX! + Kinopicz American

The process bends. The standard doesn't.

We have one. We just don't make you live inside it. It stretches when there's time to do the homework. It compresses when the campaign has to launch Friday. A process that can't do both is a policy.

A multi-tier cooling spiral loaded with bread, with American Pan bread pans on the conveyor in the foreground

A cooling spiral at full tilt, and the reason it works sitting in the foreground. Those are American Pan pans coated with Synova release agents, two BUNDY Baking Solutions brands, shot on the bakery floor where they actually earn it.Art direction: JINX!  //  Photography: Brian Gluys

We ask a lot of questions.

What are you reaching for? Where did it stall last time?

Then we move.

Homework is the ideal. Reality sometimes gives you nine days before launch.

We build the team around the answer.

Once we know what we're going after, we shape the crew and the tech to fit it. 

Let's chat

When we have to flex...

...we lean on a select set of long time partners and colleagues.

CASE STUDIES

Four very different jobs.

The baking industry's standard-bearer, an e-commerce success story, a theatrical powerhouse, and a custom software portfolio.
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Disciplines covered

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The BUNDY portfolio after the rebuild
The BUNDY portfolio before the rebuild
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Drag the handle — eight separate sites before, one multisite after

Season 41 on the feed

We cut 5 vertical spots, one per production, for the feed rather than trimming down a horizontal edit. One Think again turn carries all of them. Scroll the phone the way the audience does.

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Cost per day. The bag looks expensive. The day is cheap. That’s the argument for someone who hasn’t bought yet, or who left over price.

Days per bag. The engine already knows a bag lasts about 27 days for a given dog. A subscription isn’t cheaper than a one-time order, so its whole value is never running out. The customer who runs out is the one whose delivery interval was a guess.

Portion accuracy. Concentrated food means a smaller scoop than people expect. Overfeeding costs the owner money and it’s bad for the dog. That’s the argument for the customer who already bought.

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The calculator, screen by screen

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Five taps to a number a buyer trusts — then a cart

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7 YEARS. EVERY CLIENT BY REFERRAL. We've never run an ad or posted a thing for ourselves. They came because somebody insisted.
Proudly made in Columbus, Ohio
Surfing your wavelength since 2019
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